Northern Ireland Chest Heart & Stroke
Strategic digital consultancy & campaign delivery
The Challenge
Northern Ireland Chest Heart & Stroke plays a critical role in supporting individuals and families affected by heart, chest and stroke conditions across the region.
To sustain awareness, strengthen fundraising activity and support major campaign moments throughout the year, the organisation requires a structured and performance-led digital framework.
Operating within a highly competitive attention landscape, and often around time-sensitive fundraising initiatives - digital activity must remain consistent, accountable and strategically aligned to broader organisational priorities.
Our Approach
We work alongside NICHS as an ongoing strategic digital partner, providing oversight, planning and performance management across paid activity.
Our focus is on ensuring investment remains purposeful, structured and measurable - balancing long-term visibility with campaign-led intensity at key fundraising moments.
Working collaboratively with internal stakeholders, we align audience strategy, campaign objectives and performance frameworks to create a cohesive digital ecosystem.
This approach supports a wide range of activity, including major fundraising initiatives such as the Red Dress Run, ongoing Regular Giving programmes, and key public health awareness campaigns spanning stroke awareness, blood pressure awareness, asthma awareness and the dangers of vaping.
Rather than viewing activity as isolated campaigns, we treat performance as an evolving responsibility - guided by data, informed by insight and continuously refined.
Impact
Through a structured and collaborative approach, NICHS benefits from:
Scalable digital frameworks aligned to fundraising priorities
Clear performance governance and accountability
Efficient investment management
Continuous optimisation to protect long-term impact
The result is an enduring partnership built on clarity, consistency and shared purpose - supporting NICHS in strengthening awareness, engagement and fundraising performance across Northern Ireland.
Ready to move from now to next?
The brands we work with don’t settle for incremental gains, they look for momentum, clarity, and results that last. Whether you need a fresh strategy, or a world-class team to deliver it, we’re ready to step in.