To support the recruitment of strategic hires in the UK, Kainos engaged us to deliver a performance-led digital approach focused on efficiency, precision and measurable outcomes.

In the context of senior hiring, traditional recruitment routes often carry significant cost. The objective was to explore whether a structured paid media strategy could deliver high-quality candidates in a more commercially sustainable way - without compromising on standards.

We developed a focused paid social strategy designed to align directly with the hiring objective.

Rather than prioritising scale, the emphasis was on clarity, audience precision and disciplined execution. Every element of the campaign was structured around outcome delivery - ensuring investment remained accountable and performance-led.

The methodology was imperative yet relatively straightforward

Simple in design, measured in delivery and driven by results.

The campaign successfully delivered multiple strategic hires, recruited by the business directly through digital-only touchpoints.

When benchmarked against traditional recruitment models, the cost per hire was comparatively 90% less, representing a significant cost saving for the business.

This demonstrates the commercial potential of treating online recruitment as a performance channel, applying strategic structure and digital precision to materially reduce acquisition costs while maintaining candidate quality.

This engagement highlights a broader principle:

With the right strategic framework, paid media can transform recruitment efficiency.

Not through complexity, but through clarity, focus and disciplined execution.

The brands we work with don’t settle for incremental gains, they look for momentum, clarity, and results that last. Whether you need a fresh strategy, or a world-class team to deliver it, we’re ready to step in.